Web Design · Brand Redesign · Content Strategy
Website Redesign for Ce Chen Photography
Role
Web Designer & Content Strategist
Time
2024–2025
Type
Web Redesign Information Architecture
Visual Design Copywriting
Overview
Ce Chen Photography is a Los Angeles-based commercial and wedding photographer whose clients include Xtep, BOSSINI, Student Driver, and 24Kgoldn. The original site lacked a clear content hierarchy and emotional narrative — particularly for the wedding section, which needed to feel personal and destination-driven to convert prospective clients.
I redesigned the Wedding section from scratch, building three interconnected pages: a narrative landing page, a full portfolio gallery, and a series of destination-specific editorial pages.
The Challenge
Wedding photography clients don't just buy a service — they're imagining their own story. The original site presented wedding work as a flat grid with no emotional entry point, no destination context, and no clear path to booking. The redesign needed to make visitors feel something before they ever clicked "Contact."
What I Designed
1. Wedding Landing Page
2. Wedding Portfolio
3. Destination Story Pages
Outcome
The redesigned Wedding section is live and currently features 8 destination galleries across the US. The narrative structure and editorial copywriting help differentiate Ce Chen's wedding offering from standard photography portfolios.