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User Interface Design | Brand Design
Brand Design for Saffrom & More
Role
Brand & Product Experience Designer
Time
2025
Type
Brand Identity
Logo design
UI System
Overview
Saffron & More is a premium organic spice iOS shopping experience designed to increase mobile conversion and repeat purchase through a curated browsing, subscription, and rewards system.
It provides a refined mobile commerce flow for users who value high-quality culinary ingredients and long-term brand trust.
Logo Design
Fanhonghua shape
Plant leaves
Color
Login & Onboarding
A clean and minimal onboarding experience designed to quickly introduce users into the Saffron & More ecosystem, supporting account creation and fast return access for repeat customers.
Home & Discovery
A curated home feed that surfaces featured products, seasonal picks, and personalized recommendations to drive discovery and repeat browsing.
Shop & Category Browsing
A category-based browsing system that helps users efficiently explore specialty ingredients across grains, tea, coffee, and confectionery, improving product findability and browsing efficiency.
Product Detail
Product pages emphasize quality, origin, pricing transparency, and flexible unit selection to build trust and support confident purchasing decisions.
Scan & Smart Lookup
A scan-based lookup feature that enables users to quickly retrieve product information, supporting in-store or at-home product discovery.
Account & Rewards
A centralized account hub that integrates digital membership, rewards programs, payment methods, and order history to support long-term customer engagement and repeat purchase.
Cart & Checkout Preparation
A simplified cart experience that allows users to review, adjust, and manage multiple category purchases, reducing friction before checkout.
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