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UI/UX design / Service Design
Individual Project
11/2022-02/2023
UN1
Inspriation
When we choose clothes online, we find that many websites only define categories as men and women.
There are many friends around Cali who belong to the LGBT community. In the process of learning style and choosing clothes for them, I found that
For the group of LGBT people around them, they have no way to accurately find the style that suits themselves when choosing clothes. They need to switch between male and female categories to find only small part of their sort. And, when they want to wear clothes that are the opposite of their biological gender, the size doesn't fit.
Background Research
Difference between LGBT and straight people When choosing the clothes
How is society's problem toward LGBT crowd finding suitable clothes?
1.They can't wear what they define as their style or identity is less clear when they feel something wrong in dressing up in their unique style.
2.When men wear high heels there is a controversy over "girl stuff"and women are more limited when it comes to buying swimsuits
Conclusion
In many shopping sites only two of man and woman sort by category. LGBT in size and stylistic choices became one of them the big problem is that they can't quickly choose clothes that suit them when they choose clothes online.
This actually affects whether the status of this group in society has been accept that they should have the right to have an all about themselves gender categories, how they define themselves and how they dress not should they be restricted by gender. They worth to have a better shopping experience sense and freedom of dressing.
Interview
Persona
Jessica Wu
AGE: 21
JOB TITLE: Student
SEXUAL ORIENTATION: Bio
LOCATION: San Diego, CA
RATE(SHOPPING): twice/month
COST: 800
“For me, independent modification of clothes increases brand value”
AGE: 22
JOB TITLE: Student
Sexual Orientation: Homosexual
LOCATION: San Diego, CA
Rate(shopping):once per month
Cost: 500
Martin
About
Jessica is a undergraduate student who
study in Visual art major and interested in
Fashion and would like to shop online
and interested in unsexual style. She is
hard to identify her own style and in the
process of finding her style through
inspiration on the shopping website. She
improved her sense by her friends who is
majoring in fashion design in NYC.
Martin is a student in UCSD who was belong to type of LGBTQ and was enjoying shopping online.He usually does not return clothes if he brought the clothes online even though its not suitable and modify his own clothes by himself. He is also pleased to go to the vintage store to buy clothes. He has a clear personal style and enjoys discussing outfits with friends. He is not limited to single gender. He also improves his sense via fashion influencers outfit in Instagram or red-book app.
About
Pain Points
• Clothing category not clearly to classy
• Uncertain if the style is suitable
• Weak-minded which style is suitable
Goal
Goal
Looking for a designer or website that helps to give some device to choose the clothes.
Hoping the website can giving some clear category for bio sexual.
The website directly has options that match for me.
Frequency use App:
Pain Points
Goal
• Unsuitable clothes cannot be returned
•It is more troublesome to modify clothes
individually
•The size unit is different for each country
and it is difficult to measure
• Ability to modify inappropriate clothing
Hope the web page can accurately push
• the desired style Through Vr technique to
accomplish try on clothes in real time
User Journey Map
05 Return the clothing back&Line up at the post office, print the label and pay for the return, then start picking new clothing again.
02 Start picking styles from different brands & Get entangled in various styles to pick out a style that better represents own style.
03 Use the website's existing size chart to convert sizes & found that was not very familiar with the specific data of the own body
04 When the clothes are deliveried to try on, found that the clothes need to be redesign &Open the goole map and search for nearby tailors
Problem:
1.Clothes do not fit and need to be returned
The procedure for returning clothes is
troublesome.
Opportunities:
The combination of offline stores can allow
customers to save time or change the style
and size of clothes
01 Open the shopping App in the phone starting shopping& choosing category which is appropriate
Problem:
It is difficult to define your own clothes in only one category.
Opportunities:
Not limited to man and woman gender
Problem:
The size unit is different in different country.
The size is hard to measure.
Problem:
It is difficult to define your own clothes in only one category.
Opportunities:
Not limited to man and woman gender
Problem:
The size unit is different in different country.
The size is hard to measure.
Problem:
The size unit is different in different country.
The size is hard to measure.
Opportunities:
1.Create an international size conversion
table
2.Set up customer service to provide
appropriate advice for their body
shape data
Problem:
1. Clothes cannot be tailored and need to be
reworked
2.Modifying clothes is too expensive and wastes
a lot of time
Opportunities:
1.The app can enter personal
measurements
2. Modify and customize clothes based on
personal data
Excited
01
03
02
04
05
Persona
1.App - Ssense
A multi-brand retailer based in Montreal, Canada specializing in the sale of designer fashion and high end street wear.
Key concept:
Shop designer fashion.Trending & sought-after styles. Enjoy access to limited-release street-wear collections and rare sneaker drops. More Than 500 Designers. Fast Worldwide Shipping. Secure & Easy Checkout. Exclusive Collections.
Summaries
1. Multi-designer brands and sorts of clothes that give users more options.
2. limited part of recommendation about single clothes.
3. The category is divided into men and women.
2. App - Farfetch
It is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world
Summaries:
1. Category divided in woman,man,kids.
2. Focusing on the introduction of clothing style and the size can be limited convert.
3.Returning by 5-7 bushiness day.
Key concept:
From the world's best designer fashion to emerging brands, open doors to 100.000+ styles. Get express delivery & free returns.
Features
Logo
Visual Design
Design System
Insight
Through the sharing from the LGBTQ crowd how they experience shopping online, I interviewed 8 students who belong to this specific crowd. I concluded their thought on today’s shopping app function and what they expected in the future.
Color Palette
Wireframes
Service Blueprint
User Test
After I finished playing my user journey, I showed the user some features that I would use in the app and got some feedback.
The typography is needs to be improved
It's a little too similar to RedBook App; I need a little more of my own style
The following piece could be simpler and more fashionable, the current design is a bit redundant
Storyboard
Take the situation where my friends shopping as an example. This is the typical situation for LGBTQ people during a shopping experience.
James is constantly troubled by not finding the right clothes for dates. His friend told him he could use the "un1” app to choose the size and style that suits him.
He opened the app, selected unisex from the category, and browsed the clothes that suited him.
In the process of searching, he found that he even knew what style was suitable for him. he opened the style survey in the service to do a series of surveys about preferences. He matched some keywords close to his style.
Using these keywords, he found some outfits and influencers he was interested in on the Discover page. He liked and followed these posts and accounts.
He returns to the shop's page and confirms his top with the color and style he's decided on. But he didn't know what the clothes would look like on his body.
He found that he could input his body shape data to screen VR models and estimate the size that suited him.
He enters his data, skin color, hair, face shape and other data. the app automatically matches him with models similar to his data.
In the end he chose the clothes that fit him best.
